Customized newspaper for school sizes 11×17 or A3 size per page, carries odd number of pages scheme. That is 4 pages, 8, 12 or 16 pages. Most common are colored front and last pages but black and white prints inside pages.
Companies usually go for newsletter with sizes of 81/2 x 11 or A4 sizes per pages. Newsletters are common white paper presentation of companies. These are usually colored.