The Philippines is well known for its fiestas and it’s love of fiestas. The Sinulog Festival alone has garnered world-wide acclaim.
The celebration before the fiesta requires organization and remembrance of the annual affair. The souvenir program documents the fiesta. It tells the aspiration of the community, the re-dedication of its leaders and people helping it to be realized. It speaks of the events that transpired and the families that made it happen just by being there.
Naturally, it is also a rich source of funds to finance the town fiesta.